Nina Macfarlane
Corporate CV

PERSONAL INFORMATION
Date of Birth: 9 November 1965
Nationality: New Zealand
Nina Macfarlane

Skills: Management, Marketing, Business Development and Project Management. Background in Tourism, PR and Television Media.

  • Confident, articulate and proactive. Excellent communication skills.
  • Team leader and player. Successfully developed national marketing teams of up to 30 reps through establishment of positive rapport and a solid collaborative work ethic
  • Patient, adaptable and innovative. Enthusiastic with a keen sense of humor. Consistent record of forging strong relationships
  • High level organizational and management abilities. Managed budgets of up to $55 million
  • Familiar with diverse cultures and personalities. International work experience

    • Professional Experience
    2001-current
    USA, Caribbean
    Professional Yachting
    Mate, deckhand and stewardess aboard luxury private and charter yachts throughout the Caribbean and North America.

    1999 -2000
    USA, Brazil, Philippines, Australia, NZ
    Temporary Assignments

  • Directly assisted company president in corporate reorganization and dissolution ? USA
  • Extensive travel including Brazil, Philippines and sailed Cairns ? Thursday Island
  • Project Coordinator ? Synergy International (Wellington, NZ)
  • Managed and directed all operations for Sacha Gallery ? Sydney, Australia

    • 1997 - 1998
    Television New Zealand (TVNZ)
    Wellington, NZ
    National Sales Manager

  • Developed and implemented strategic business plans
  • Planned, forecasted, reported and managed $55 million budget
  • Developed and managed agency, client and internal relationships
  • Investigated, negotiated and managed sponsorships and volume agreements
  • Planned and managed industry functions and events
  • Led and coached sales team
  • 18% new growth achieved - $8 million

    • 1997
    Crombie Lockwood Financial Services
    Wellington, NZ
    Marketing & Sales Manager

  • Created and implemented marketing plan and budget
  • Relationship and business development ? external and internal clients
  • Built and supported sales team ? 30 agents nationwide
  • Managed group issues and reported to partner organizations
  • Increased revenue by 37%

    • 1996
    Horizon Television (TVNZ)
    Wellington, NZ
    National Account Manager

  • Business development ? agencies and key clients
  • Designed and negotiated sales and sponsorship packages
  • Managed production of television commercials
  • Developed promotions and events
  • Increased revenue by 27%

    • 1993 - 1995
    Undersea World Cairns
    Queensland, Australia
    Curator & Joint Manager

  • Strategic planning, budgets, design, permits and project management
  • Marketing and sales, inbound and local markets
  • PR, advertising, sponsorship, promotions, functions and events
  • Interpretive material and public programs
  • Biological systems, marine life procurement and animal health
  • Operations, personnel recruitment and training
  • Reported to investors

    • 1992 - 1993
    Undersea World Afloat
    Western Australia
    Management Consultant

  • Oversaw feasibility studies, strategic planning, design and development of large scale marine tourist facilities in Australia and Asia
  • Functioned as liaison to investors, statutory authorities and NGOs.
  • Projects included: Undersea World Cairns, Undersea World Jakarta, TAFE Aquaculture   Center ? Perth

    • 1990 - 1991
    Underwater World Singapore
    Singapore
    Curator
    Underwater World Singapore is a $A36 million aquarium. The busiest in the Southern Hemisphere it entertains more than 2 million visitors annually

  • Established and managed Curatorial Department, budgets and operations
  • Managed biological systems, marine life procurement and animal health
  • Developed exhibits, interpretive material, public and conservation programs
  • Recruited, trained and managed 17 multinational staff
  • Coordinated all public relations and functioned as company spokesperson
  • Member project design team: development and construction

    • 1986 - 1990
    Underwater World Perth
    Western Australia
    Assistant Curator
    This $8.7 million complex won three major Tourism Awards in 1989 and entertained 576,000 visitors (48% of WA’s population) in its first year.

  • Duty Manager and company spokesperson
  • Special programs coordinator ? included establishing WA’s first Whale Watch
  • Display and exhibit manager
  • Maintained biological systems and animal health
  • Training ? 65 staff
  • Diver and fish catcher
  • Assisted with pre-opening construction and fit-out

    • 1982 - 1985
    Travel
    USA, Europe, Asia Pacific, Australia
    Short term positions

  • Tour Guide
  • Reporter/Production Assistant ? America’s Cup Newspaper, Fremantle
  • Film Production Assistant
  • Maitre d’ 5 star restaurant (included catering aboard private boats during the America’s Cup)
  • Ship crew NZ-USA-Australia

    • Education
    Wellington Girls College, Wellington, New Zealand
    University Entrance
    School Certificate

    Computer Skills
    Word, Excel, Power Point, Internet. Platforms: Microsoft and Macintosh

    Further Training 1999 Boat Master Certificate ? Royal New Zealand Coast Guard
    1998 Holden Corporation ? Power Base Selling
    1997 Rogen Presentation Skills
    1993-1996 Tourism conferences: Australia and Asia
    1993 Business Management Course
    1992 Train the Trainer
    1987-1993 training tours of tourist facilities ? Australia, Asia, USA & Europe
    1987 Coxswain Certificate
    1985 Rescue Diver Certificate

    Supporting information and references available on request

    Here is a more detailed overview of my experience:

    HISTORY
    15 years experience working in the business development, tourism, marketing, media and management sectors. Extensive experience in relationship building, client management, public relations and project management. Proven track record in working on high-level negotiations and achieving deadlines within pressured environments.

    Television New Zealand
    TVNZ transmits to 1.6 million homes with a total audience of 3.2 million people.

    Headhunted. National Sales Manager for channel One, Two and MTV. Responsible for achieving sales budget by building strategic relationships with agencies and advertisers, leading and coaching the sales team and managing customer service.

    Key results:
    Exceeded sales target and achieved $8 million new growth during a recession and within a shrinking market
    Increased channel share average from 65%-75/80%
    Improved customer service standards

    Crombie Lockwood Financial Services
    NZ’s largest privately owned financial brokering company. The group manages more than $50 million in premium.

    Newly created position responsible for marketing and distributing products to the health and education sectors, managing relationships with key stakeholders and management of the national sales force.

    Key results:
    Exceeded sales targets and increased revenue by 37%
    Produced promotional material and increased brand awareness
    Increased sales force and established training program
    Improved customer service and administration systems

    Horizon Television (TVNZ) owner of 5 regional stations
    Newly created position responsible for increasing HTV’s profile with major national accounts and achieving group budgeted sales revenue from advertising agencies.

    Key results:
    Secured HTV’s first agency agreement
    Secured HTV’s largest campaign commitment
    Increased revenue by 27%
    Developed national sales administration structure

    Tourism Experience
    Prior to returning to NZ in 1995 worked on the design, development, fund raising, construction and management of large scale marine aquariums in Australia and Asia namely, Undersea World Cairns, Undersea World Jakarta, Underwater World Singapore (seconded) and Underwater World Perth. My roles included:

    Project Management
    Conceptual design, specifications, budgets, reports, construction, stocking and operations
    Development, implementation and management of public programs and events

    Relationship Development and Public Relations
    Initiated and managed relationships with a wide range of media, official, corporate, community and conservation groups.
    Negotiated legislation and acquired licenses
    Established Corporate profile
    Generated and increased visitation
    Developed sponsorship

    Media and Marketing
    Conceptual and creative design through to marketing, launch, product positioning and brand management.
    Management of design and production: TV commercials, videos, books, interpretive material, brochures and souvenirs
    Company spokesperson
    Established distribution channels and disseminated communications
    Produced tour operator and education packages, media kits, press releases and articles
    Organized press conferences, functions, education and tour operator familiarizations

    Management
    Designed, implemented and monitored plans, contract negotiations, administration systems, customer service, research, reports and staff development. Recruited, trained and motivated teams:
    Perth ? 65 staff
    Singapore ? 70 multinational staff
    Cairns ? 14 staff
    Wellington ? 30 agents nationwide
    Wellington ? 7 National Account Executives

    Highlights
    TVNZ is one of the ‘family of five’ sponsors of Team NZ for the America’s Cup Challenge. I was involved in the development of this sponsorship during 1998
    Undersea World Cairns was Australia’s first commercial aquarium to be endorsed by the Great Barrier Reef Park Marine Authority
    Undersea World Cairns was the official media center for the inaugural Great Barrier Reef Dive Festival. The event hosted more than 600 international media representatives and tour operators
    Underwater World Singapore became the busiest aquarium in the Southern Hemisphere
    Underwater World Perth established Western Australia’s first Whale Watch
    Underwater World Perth won all 3 major Tourism Awards in 1989
    Underwater World Perth - I worked in conjunction with The Cousteau Society to develop public programs to promote marine awareness during ‘Seaweek’ 1990

    Additional references available on request
    ninamacfarlane@hotmail.com